Showing posts with label Jcrew. Show all posts
Showing posts with label Jcrew. Show all posts

Wednesday, October 10, 2012

Classic Yellow and Grey

Earlier this year, Nicole contacted the Preppy Paperie to create custom Save the Dates and Wedding Invitations. She sent me a few very diverse inspiration images to get the designs started. All of her inspiration images had strong typography (which I love!) and geometric design patterns. After studying her inspirations, I started my custom design process. I usually do my custom work on Saturday mornings armed with a Skinny Vanilla Latte.  For some reason, this combination gets the creative juices going! I loved each piece I created for Nicole and Nick, but the ones she chose were my absolute favorite.

In designing the Save the Dates, I wanted to incorporate the scenery for the nuptials-the city of Boston. I created a Save the Date with a clean typography focus and the Boston Skyline. 

For the invitations I wanted to bring together a few diverse clean patterns. I started with a basic thick stripe for the invitation. I used a very basic sans-serif font with a justified look. I wanted the invitation to look as clean and simple as possible. 



Nicole also wanted a custom map displaying the city and the location of the events. I went with a very thin stripe in the same pattern as the invitation. 



The map marker design tied back to the main invitation- a very small detail that most may not have picked up on.


Nicole really loved chevron stripe. So I wanted to incorporate a contrasting design in the RSVP postcard. She also loved entree symbols for the responses. So I added a carrot (for vegetarian), fish, and a cow. This has definitely been a growing trend in RSVP response options!


When layered, this invitation set had such texture and depth. I absolutely loved it!


Nicole also had me design some reception details that carried the invitation theme through. I designed table cards, place cards, and programs that maintained the "pattern" theme we created in the invitations. 












Nicole's photographer grabbed some great shots of my stationery in action. I always recommend my brides give their invitation to their photographer to snap some shots at the wedding. It makes a great introduction to wedding albums and scrapbooks! Thanks to Casey Durgin Photography for the images (www.caseydurginphotography.com) 
(c) Casey Durgin Photography
(c) Casey Durgin Photography
(c) Casey Durgin Photography
(c) Casey Durgin Photography

(c) Casey Durgin Photography


To purchase Nicole's wedding suite, follow this link to our Etsy store!

Thursday, September 15, 2011

JCrew Inspired Designs

One of my favorite parts of designing wedding stationery is when a bride comes to me with a design image and wants the idea carried through in their invitation.

Last May, Stephanie contacted me about creating a rehearsal dinner that mixed my "Lovie Lobster" invitation with the style of this JCrew ad:

I loved the antique look of this and the soft color scheme.  So I started with that.  Stephanie was thinking about incorporating a few nautical touches- crabs, anchor, lobsters, ect. One of the original designs was this one.  


So I went to work.  I think Stephanie and I hammered out about 15+ ideas and color schemes.  In the end, it came out very similar to the Lobster invitation.  I do love the typography we incorporated as well as the various shades of orange in the anchors. As I have found out, great designs often get reused and tweaked!
Custom Invitations with Matching Address Wrappers

Next up on the blog:  Save the Date Cartography